Pay-per-Click Consulting

Google AdWords Qualified Individual

Just looking for the bottom line?  Fair enough…
Paid Search Consulting:  Programs & Pricing
Contact Me
Let’s face it.  It’s hard to turn a profit with traditional advertising these days.
Nearly 20 years into the Internet era, we’re still getting bombarded with mass advertising.  Billboards, radio, television, magazine inserts, junk mail… it’s just everywhere.  I don’t know about you, but for my business, mass media has rarely paid off:
it’s too hard to get noticed in the sea of mass-media chaos.
traditional advertising reaches too many people outside our target audiences.
even when it reaches the right people, they’re too busy doing something else (like driving, or watching TV, or reading a magazine).
it’s costly.
Search engine advertising solves all those problems.
Search engine advertising brings sanity to chaos.  With search, your advertising reaches only those people who are actively looking for what you sell, and at the exact moment they’re doing so.  Not only that, you only pay for actual visitors to your website.  Not bad!
Whether your business is large or small, you can grow your profits as never before by delivering precisely targeted, perfectly timed messages to the exact audience you wish to reach.
But even Search is getting competitive!  That’s where professional management can help.
Go to Google right now, and search for whatever it is that you sell.  Now, look in the right-hand column of the results.  Chances are, you will see ads for many of your competitors—including some you never knew existed.
Beating your competitors at this game is a matter of careful keyword selection, thoughtful ad creation, smart bidding, conversion tracking, and quick reaction to your competitors’ moves —and they will move.
If you’re advertising on hundreds or thousands of keywords, staying on top of all the changes in real time can be a challenge.  That’s why many companies hire professionals to manage their paid search campaigns.
Big agencies are expensive.
Unfortunately, most interactive agencies focus their time and energy on their REALLY BIG clients. Why?  Because big companies have big marketing budgets, and big marketing budgets mean big fees for the agency.
This is not to knock agencies though.  Some of them are pretty good at what they do.  In fact, a few will even dedicate an entire team of people to a single client’s campaign.
The problem is, unless you’re spending tens of thousands of dollars per month on advertising, you’re not going to get that kind of attention from a big agency.
Small agencies lack the horsepower to provide top performance to multiple clients simultaneously.
Think about it.  A single person with responsibility for multiple campaigns containing hundreds of thousands of keywords needs to sift through reams of data every day to identify and act on the critical triggers in every campaign, such as:
did any of my keywords trigger visits from undesirable search queries?
have any of my split tests yielded statistically significant results?
why have my click-through rates taken a sudden turn for the worse?
is a disproportionate share of my budget being spent on lower return-on-investment phrases?
have any of my quality scores improved to the point I should reduce my bids?
and the list goes on and on and on.
You’ve found the small agency exception.
Actually, it’s not even an agency.  It’s just me.  I’ve never liked talking about myself, but in this case I’d better, since I am what you’re buying here.
I’ve got a unique combination of skills and interests.  I’m part statistician, part writer.  Part computer programmer, part online marketer.  With some finance thrown in for good measure.
As it turns out, that is an excellent skill set for becoming really good at Google AdWords.  Not just for managing a handful of accounts, but for building the technology platform that allows me to manage campaigns simultaneously.  And to manage them well.
As my client you get the best of all worlds:  sales and profit growth, cutting-edge search marketing tactics from a Google AdWords Certified Consultant, and warm personal service from the same familiar voice every time you call.
aHelp for any Business
I offer three management programs with a variety of features and price points.  You can check out the details over here.
I invite you to contact me for free telephone consultation regarding Google AdWords for your website.
Or, please subscribe to my website updates via RSS, email, or Twitter.

Just looking for the bottom line?  Fair enough…

Let’s face it.  It’s hard to turn a profit with traditional advertising these days.

Nearly 20 years into the Internet era, we’re still getting bombarded with mass advertising.  Billboards, radio, television, magazine inserts, junk mail… it’s just everywhere.  I don’t know about you, but for my business, mass media has rarely paid off:

  • it’s too hard to get noticed in the sea of mass-media chaos.
  • traditional advertising reaches too many people outside our target audiences.
  • even when it reaches the right people, they’re too busy doing something else (like driving, or watching TV, or reading a magazine).
  • it’s costly.

Search engine advertising solves all those problems.
Search engine advertising brings sanity to chaos.  With search, your advertising reaches only those people who are actively looking for what you sell, and at the exact moment they’re doing so.  Not only that, you only pay for actual visitors to your website.  Not bad!

Whether your business is large or small, you can grow your profits as never before by delivering precisely targeted, perfectly timed messages to the exact audience you wish to reach.

But even Search is getting competitive!  That’s where professional management can help.
Go to Google right now, and search for whatever it is that you sell.  Now, look in the right-hand column of the results.  Chances are, you will see ads for many of your competitors—including some you never knew existed.

Beating your competitors at this game is a matter of careful keyword selection, thoughtful ad creation, smart bidding, conversion tracking, and quick reaction to your competitors’ moves —and they will move.

If you’re advertising on hundreds or thousands of keywords, staying on top of all the changes in real time can be a challenge.  That’s why many companies hire professionals to manage their paid search campaigns.

Big agencies are expensive.
Unfortunately, most interactive agencies focus their time and energy on their REALLY BIG clients. Why?  Because big companies have big marketing budgets, and big marketing budgets mean big fees for the agency.

This is not to knock agencies though.  Some of them are pretty good at what they do.  In fact, a few will even dedicate an entire team of people to a single client’s campaign.

The problem is, unless you’re spending tens of thousands of dollars per month on advertising, you’re not going to get that kind of attention from a big agency.

Small agencies lack the horsepower to provide top performance to multiple clients simultaneously.
Think about it.  A single person with responsibility for multiple campaigns containing hundreds of thousands of keywords needs to sift through reams of data every day to identify and act on the critical triggers in every campaign, such as:

  • did any of my keywords trigger visits from undesirable search queries?
  • have any of my split tests yielded statistically significant results?
  • why have my click-through rates taken a sudden turn for the worse?
  • is a disproportionate share of my budget being spent on lower return-on-investment phrases?
  • have any of my quality scores improved to the point I should reduce my bids?

and the list goes on and on and on.

You’ve found the small agency exception.
Actually, it’s not even an agency.  It’s just me.  I’ve never liked talking about myself, but in this case I’d better, since I am what you’re buying here.

I’ve got a unique combination of skills and interests.  I’m part statistician, part writer.  Part computer programmer, part online marketer.  With some finance thrown in for good measure.

As it turns out, that is an excellent skill set for becoming really good at Google AdWords.  Not just for managing a handful of accounts, but for building the technology platform that allows me to manage campaigns simultaneously.  And to manage them well.

As my client you get the best of all worlds:  sales and profit growth, cutting-edge search marketing tactics from a Google AdWords Certified Consultant, and warm personal service from the same familiar voice every time you call.

Help for any Business
I offer three management programs with a variety of features and price points.  You can check out the details over here.

I invite you to contact me for free telephone consultation regarding Google AdWords for your website.

Or, please subscribe to my website updates via RSS, email, or Twitter.

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